1. Apply no more than three typefaces per design (or page)
2. Set headlines large and invitingly, at the top of the page
3. Size body copy 14px+
4. Ensure a good text to background contrast
5. Apply stress and emphasis discreetly
6. Do not set continuous text in full capitals
7. Give the type space to breathe; set ample measures and leading
8. Be wary of fonts not designed for screen use
9. Ensure webfont assets are subsetted and cached
10. Don’t use Comic Sans
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