Sunday, June 24, 2012

Retail seduction

Lifehacker reports on several recent articles on store design.
From the pleasant music to the choice of floor tiles, retail stores are cleverly designed to do one thing: make you spend money. Here are some of the marketing tactics you should know about so you can shop with a clear head.
How the Apple Store gets customers to touch the machines (and why) (from a Forbes article.)

Pricing gimmicks (from Smart Money)

Defend yourself from manipulative marketing tactics (from Men's Health.)

Read the whole post at http://lifehacker.com/5918780/how-apple-and-other-retailers-subtly-seduce-you-in-their-stores

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