The Design For This Whisky Comes From a History of Camouflaging Illegal Spirits - MadeBrave designed this beautifully detailed packaging for whisky brand Peatreekers.
37 minutes ago
* What’s my point!
* What action do I want people to take!
* What’s the benefit in it for them!
* Eye Communication – the most important, at least five (5) seconds
* Posture and Movement – move, don’t stand behind lecterns
* Dress and Appearance – “thin slicing” or the first three seconds
* Gestures and the Smile – animation reflects our enthusiasm and passion
* Voice and Vocal Variety – beware the monotone voice
* Pausing – rid of non-words and the Power of the Pause
1. Passion (love not money)
3. Good (practice, practice, practice)
6. Serve (give others something of value)
"It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."
1) Time constraints
2) Forced lack of attachment
3) Random, outside-your-domain inputs
"Why must things sound boring or terrible? Why not design them to sound the way they would sound if you stopped and thought about the right sound for the occasion? You know that ominous landing gear whine and clunk you hear right after take off in a jet liner? Why not make that sound confidence-inspiring? Everything can be designed, and to deliver a total experience, probably should be."
"The idea of the design economy is that, for developed countries like ours, which cannot compete in a global marketplace on price or even quite often on the quality of a product, we have to compete on the basis of innovation, creativity and imagination, which takes you to design. By design, I don't mean just aesthetics but function and cultural adaptability."
"Look at the car industry. The American segment struggles because it still operates under the old assumption that price matters most. But people will pay a higher price for a Toyota Prius because it has a multiple meaning: It gets you places, but it uses less gas and carries this symbolism of doing something for the environment."
"The reality in this new era is that innovation comes from opportunities to have face-to-face conversations, to stimulate one another with new ideas. But by separating ourselves off from that experience so we can live in our suburban house, get in our car, go to the office, then go back again and never encounter anybody, what you prevent is the unexpected experience that might get you to think about something in a new way. We've designed cities that prevent us from being as innovative and as stimulated as we need to be in order to compete."
1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.