Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Thursday, June 21, 2012

Better bottles

Slate magazine writes on more environmentally-friendly plastic bottles

The differences aren’t merely aesthetic. Making the 2005 bottle required 14.6 grams of resin. The 2012 bottle uses only 9.2 grams of resin. (Plastic is a general term describing a moldable material. The plastic in many water and soft drink bottles is made of PET—a specific type of resin.) “We used to go through 600 million pounds of resin each year,” says Jeffery. “Today, even though we’re making more bottles because the business has grown, we use 400 million pounds of resin.”
That’s less material waste (and, by the way, note the smaller label on the 2012 bottle, which conserves paper). It also leads to less energy waste. The resin for each bottle starts out shaped like a test tube, before a machine heats it and blows in air to stretch it out. With less resin in each bottle, it takes less heat and air to stretch the bottle into shape. “That’s an immediate 10 percent energy savings on the bottle itself,” says Jeffery. And the company’s machines produce 1,200 bottles every minute.
The lighter weight of the finished bottles also reduces the carbon footprint of the trucks that transport them.

Read the whole article at:
http://www.slate.com/articles/business/operations/2012/06/poland_spring_s_new_bottles_why_are_they_so_thin_and_flimsy_.html

Saturday, November 15, 2008

End of the clamshell?

The New York Times reports on a new trend in packaging:

"A number of retailers and manufacturers have a gift for holiday shoppers: product packaging that will not result in lacerations and stab wounds.

"I shouldn’t have to start each Christmas morning with a needle nose pliers and wire cutters," said Jeffrey Bezos of Amazon.

The companies, including Amazon.com, Sony, Microsoft and Best Buy, have begun to create alternatives to the infuriating plastic “clamshell” packages and cruelly complex twist ties that make products like electronics and toys almost impossible for mere mortals to open without power tools.

Impregnable packaging has incited such frustration among consumers that an industry term has been coined for it — “wrap rage.” It has sent about 6,000 Americans each year to emergency rooms with injuries caused by trying to pry, stab and cut open their purchases, according to the Consumer Product Safety Commission."


Read the whole article at http://www.nytimes.com/2008/11/15/technology/internet/15packaging.html

Thanks to Patrik Hultberg for sending the article.

Friday, October 17, 2008

Friday, November 16, 2007

Plastic Bottles, 2007

Photo 60x120" by Chris Jordan

"Depicts two million plastic beverage bottles, the number used in the US every five minutes."





thanks to boingboing

Wednesday, November 14, 2007

Monday, November 12, 2007

Packages

For Wednesday's class

Read "The Power of The Box - Powerful Packaging Design" by Tuija Seipell
http://www.thecoolhunter.net/design/The-Power-of-The-Box---Powerful-Packaging-Design/

and

"Isn’t it Iconic?" by Stacey King Gordon http://www.brandpackaging.com/content.php?s=BP/2007/09&p=3

To prepare for our discussion, write answers to the following questions on your blog:
1. To what extent is packaging important in marketing a product? Give an example of how a package influenced your decision to buy (or not buy) something.

2. What other products have iconic packaging?

3. What usability issues exist for packaging? Give examples of particularly good or bad packaging from a usability perspective.