Packages

For Wednesday's class

Read "The Power of The Box - Powerful Packaging Design" by Tuija Seipell
http://www.thecoolhunter.net/design/The-Power-of-The-Box---Powerful-Packaging-Design/

and

"Isn’t it Iconic?" by Stacey King Gordon http://www.brandpackaging.com/content.php?s=BP/2007/09&p=3

To prepare for our discussion, write answers to the following questions on your blog:

1. To what extent is packaging important in marketing a product? Give an example of how a package influenced your decision to buy (or not buy) something.

2. What other products have iconic packaging?

3. What usability issues exist for packaging? Give examples of particularly good or bad packaging from a usability perspective.