Play Paco Underhill for a day by observing a retailer. Retailers frequently target a specific group: by gender, age, income, or ethnicity. Choose a store where you wouldn't normally shop: a store catering to a different demographic group. Spend at least 15 minutes in the store. Look for design details: signs, lighting, images, music, noise level, fixtures, space, brands, quantity of products, color choices, materials, styles.
Answer the following questions on your blog.
1. What store did you observe? Who do they market to?
2. Briefly describe the following
a. appearance of store entrance (from outside)
b. sounds (inside the store)
c. how the merchandise is displayed
d. floors
e. signs
f. cashier area
3. What image does this business try to project? Give specific examples of design elements that reflect this image.
4. How did customers interact with various elements of the store's design?
5. What did you find interesting about the design of this store?
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