The Design For This Whisky Comes From a History of Camouflaging Illegal Spirits - MadeBrave designed this beautifully detailed packaging for whisky brand Peatreekers.
38 minutes ago
"Architects, on the other hand, may be among the class of people with very strong spatial skills, because their craft requires numerous spatial transformations, such as needing to envision 3D space from 2D depictions. One unanticipated consequence of such abilities is that they may not be very good at taking the perspective of a user with poorer spatial skills, and therefore may not be able to fully anticipate where users may have navigational difficulties within their buildings."
1. The Goldilocks Rule: present the "just right" amount of data. Never include more information than your audience needs in a visual image.
2. The Rudolph Rule: make information stand out and highlight important details — the way Rudolph the reindeer's red nose stood out from the other reindeers'. If you're presenting a piece of relevant data in a list, why not make the data of interest a different color from the list? Or circle it in red?
3. The Rule of Four is a simple but powerful tool: the brain can generally hold only four pieces of visual information simultaneously. So don't ever present your audience with more than four things at once.
4. The Birds of a Feather Rule is another good rule for how to organize information when you want to show things in groups. "