Five Key Principles to Great Communicating

Bert Decker says:

1. The Spoken Word is More Powerful than the Written Word.

2. Always Have a Point Of View. Always.

* What’s my point!
* What action do I want people to take!
* What’s the benefit in it for them!

3. Communication Rides Energy

* Eye Communication – the most important, at least five (5) seconds
* Posture and Movement – move, don’t stand behind lecterns
* Dress and Appearance – “thin slicing” or the first three seconds
* Gestures and the Smile – animation reflects our enthusiasm and passion
* Voice and Vocal Variety – beware the monotone voice
* Pausing – rid of non-words and the Power of the Pause

4. Visual Impact Dominates Personal Impact

5. Authenticity Is the Core of Communicating



Thanks to Guy Kawasaki for the cite.