Press release

Scott Baradell writes Eight Telltale Signs That Your Press Release Is Bull... These lessons can be applied to many other types of writing.

"1. Vague claims. Are you a "leading" provider of this, that or the other? So's everybody else."
Be specific. Provide details. Quantify. Source your data. Where appropriate, include a quote from a third party to verify your claims.

2. Industry jargon abuse.

3. Business nonsense talk. Paradigm shift. Scalable. Best of breed. End to end. Mission-critical. World-class. Targeted completion date. Long tail. Crowdsourcing.

4. Silly superlatives. If what you were announcing were really "revolutionary," you wouldn't need to put out a press release.


So do yourself a favor and keep your press releases straightforward in structure, clear in language, and supported by facts."