Tuesday, May 8, 2007

Press release

Scott Baradell writes Eight Telltale Signs That Your Press Release Is Bull... These lessons can be applied to many other types of writing.

"1. Vague claims. Are you a "leading" provider of this, that or the other? So's everybody else."
Be specific. Provide details. Quantify. Source your data. Where appropriate, include a quote from a third party to verify your claims.

2. Industry jargon abuse.

3. Business nonsense talk. Paradigm shift. Scalable. Best of breed. End to end. Mission-critical. World-class. Targeted completion date. Long tail. Crowdsourcing.

4. Silly superlatives. If what you were announcing were really "revolutionary," you wouldn't need to put out a press release.


So do yourself a favor and keep your press releases straightforward in structure, clear in language, and supported by facts."

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