"1. Vague claims. Are you a "leading" provider of this, that or the other? So's everybody else."
Be specific. Provide details. Quantify. Source your data. Where appropriate, include a quote from a third party to verify your claims.
2. Industry jargon abuse.
3. Business nonsense talk. Paradigm shift. Scalable. Best of breed. End to end. Mission-critical. World-class. Targeted completion date. Long tail. Crowdsourcing.
4. Silly superlatives. If what you were announcing were really "revolutionary," you wouldn't need to put out a press release.
So do yourself a favor and keep your press releases straightforward in structure, clear in language, and supported by facts."
At Tiffany’s Flagship, Luxe Art Helps Sell the Jewels
-
Turrell. Hirst. Basquiat: This 10-story palace is filled with famous names,
for a heady fusion of relevant, and discomfiting, contemporary art and
retailing.
6 hours ago
No comments:
Post a Comment