PR Photos

Marketing and Branding gives advice on How to Take a Decent PR Photo

"

# Try to limit the number of people in the photo to three.

# Solid color clothing works well.

# Plain backgrounds also help to keep the clutter to a minimum. Often the photos are converted to black and white so contrast between the foreground and background is helpful.

# A triangular photo composition is best where the main person is looking at one of the others and is being looked at by the other two.

# If the organization you are trying to promote has a symbol or a logo, make sure that it is seen proximately in the photo.

# Is it possible to show a little action? The best PR photos do not have the subjects looking at the camera, but are actually involved in what they a doing.

"