"1. Vague claims. Are you a "leading" provider of this, that or the other? So's everybody else."
Be specific. Provide details. Quantify. Source your data. Where appropriate, include a quote from a third party to verify your claims.
2. Industry jargon abuse.
3. Business nonsense talk. Paradigm shift. Scalable. Best of breed. End to end. Mission-critical. World-class. Targeted completion date. Long tail. Crowdsourcing.
4. Silly superlatives. If what you were announcing were really "revolutionary," you wouldn't need to put out a press release.
So do yourself a favor and keep your press releases straightforward in structure, clear in language, and supported by facts."
Manipulation, indoctrination and addiction
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They’re often related. It’s not unusual for someone to have more experience
or knowledge than we do. If they use that knowledge to their benefit, not
ours,...
21 hours ago
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