1. Explore: Observe & Research - Gather all the information possible about the challenge. Become a sponge. Notice people. Anticipate. Don't just look, see!
2. Freedom: Brainstorm & Visualize - Have a "free-range brain" and come up with as many solutions as possible. Judge not. Assume nothing is impossible. Observations + Connections = Ideas.
3. Pause: Pause & Detach - Step away from the problem and let it stew in the back of your mind... Einstein said his best ideas came while shaving.
4. Embrace: Edit & Select - While you were pausing "the subconscious mind was doing the heavy lifting. Now the brightest idea floats before you." With the embrace step, "we find a solution that zings."
5. Life: Prototype & Implement - "Breathe life into your idea... In this step you add flesh, bones and heart to your idea. You make it lively and likable." Verify the idea. Modify it to make it better. Be the idea champion.
In Vienna, a Celebration of Handmade Ceramics and Iconic Austrian Design
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1 comment:
Chuck... thanks for finding this post on Idea Sandbox interesting. Thanks for the link - I truly appreciate it. The book is terrific... and as you can see... the process is pretty straight-forward! - Paul
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