"Why must things sound boring or terrible? Why not design them to sound the way they would sound if you stopped and thought about the right sound for the occasion? You know that ominous landing gear whine and clunk you hear right after take off in a jet liner? Why not make that sound confidence-inspiring? Everything can be designed, and to deliver a total experience, probably should be."
Cadillac’s V-One Concept Car Marks the Evolution of a Binary Devotion to
Design
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The brand that has always leaned into optimistic futurism swings from the
voluptuousness of the CELESTIQ sedan to the lean savagery of a race car for
consu...
3 days ago
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